The 29th Field Artillery Regiment Distinctive Unit Insignia, commonly referred to as a unit crest or by its initialism DUI, was approved on 26 June 1953. It features a shied with a red background (branch color of Field Artillery) and two artillery shells bookending a sunflower, an allusion to the functions of the organization and to its home state of Kansas (the sunflower the state flower). FIDELIS ET VERUS, the unit motto, is Latin for “Faithful And True.”Distinctive Unit Insignias are worn by all Soldiers (except General Officers) in units that have been authorized to be issued the device. It is worn centered on the shoulder loops of the Army Green Service Uniform (AGSU) and the blue Army Service Uniform (ASU, Enlisted only) with the base of the insignia toward the outside shoulder seam. DUIs are not worn on the Dress variations of either uniform, however.
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Constituted on 5 July 1918 in the National Army as the 29th Field Artillery and organized the next month at Camp Funston, Kansas, the Regiment saw no combat in World War I and was demobilized on 4 February 1919. It was reconstituted 24 March 1923 in the Regular Army under the same designation, and in August 1940 was assigned to the 4th Division (designated 4th Infantry Division after 1942). Redesignated as the 29th Field Artillery Battalion in October 1940, the unit would go on to take part in five World War II campaigns; it also earned a Presidential Unit Citation for its actions at Normandy to complement the Arrowhead device it received for taking part in the actual assault landing, along with Belgian Fourragere (it was cited twice in the Order of the Day of the Belgian Army).
In 1959, the Regiment was reorganized and redesignated as the 29th Artillery, a regiment in the Combat Arms Regimental System. Under this designation it would see action in an astonishing 16 Vietnam campaigns (out of a total of 17), earning four Presidential Unit Citations, a Valorous Unit Award, and two Meritorious Unit Commendations. In the First Gulf War, the Regiment’s contributions were recognized with a Valorous Unit Award, and its meritorious service during peacetime in 1995-1996 was rewarded with an Army Superior Unit Award. Since the launch of Operation Iraqi Freedom in 2003, the Regiment has been the recipient of another Valorous Unit Award and five Meritorious Unit Commendations.
Currently, the 3rd Battalion is the only active unit in the Regiment. It is assigned to the 3rd Armored Combat Brigade Team, 4th Infantry Division.