U.S. ARMY 29TH INFANTRY DIVISION UNIT CREST (DUI)

Also known as a unit crest or DUI, a Distinctive Unit Insignia is worn by all Soldiers (except General Officers) in units that have been authorized to be issued the device. It is worn centered on the shoulder loops of the Army Green Service Uniform (AGSU) and the blue Army Service Uniform (ASU, Enlisted only) with the base of the insignia toward the outside shoulder seam. Current regulations do not permit the DUI to be worn on the Dress variations of either uniform, however.

Enlisted personnel wear the insignia centered on a shoulder loop by placing it an equal distance from the outside shoulder seam to the outside edge of the shoulder-loop button. Officers (except Generals) wearing grade insignia on the shoulder loops center the DUI by placing it an equal distance between the inside edge of the grade insignia and the outside edge of the button.

More guidance on wear of the DUI is found in DA Pamphlet 670-1, Section 21-22, "Distinctive unit insignia" and 21–3(d) and (e), "Beret" and "Garrison Cap," respectively.

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The fleur-de-lis on the Distinctive Unit Insignia of the 29th Infantry Division—nicknamed “Blue and Gray”—represents the unit's participation in battles in both World Wars in France and in Central Europe. The bayonet is a reference to its Infantry combat roles, while the colors red and green along with the barbs of the fleur-de-lis represents the award of the French Croix de Guerre with Palm. This was a specific award for its combat and sacrifice in the now famous amphibious landing on the beaches of Normandy where it lived up to its motto: “Twenty-Nine Let’s Go!” The color blue is traditional to the Infantry branch and gold is symbolic of honor and achievement.

Though the crest was approved on July 2nd,1985, the design denotes the courage, toughness and sacrifice the soldiers in the division made. One of the most enduring units of World War II, the division was in combat almost continuously from D-Day to V-E Day. They went on to capture St. Lo on July 18, 1944, in what was one of the bloodiest battle of World War II and often called the Battle of Hedgerows due to the tough natural terrain of the region. During a rest period in early March, it set up headquarters in Schloss Rheydt, a Renaissance palace in Joseph Goebbels' birthplace. After that, the division crossed the Rhine on March 31, eventually advanced to the Elbe River northwest of Berlin by the time of the German surrender.

Use the links below to learn more of the history and lineage of the 29th Infantry Division.

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U.S. ARMY 29TH INFANTRY DIVISION UNIT CREST (DUI)