“Courage Conquers” is the motto of the 37th Armor Regiment and is displayed prominently on its Distinctive Unit Insignia, also called a unit crest or DUI. Approved for the 37th Armored Regiment on 1 June 1942 and was redesignated four times between then and 1958, when it was redesignated for the 37th Armor (a Combat Arms Regimental System, or CARS, designation). It uses green and white (silver) for the Armor branch colors even though those colors were only officially used between 1947 and 1951. The green dragon with the red tongue and barbed tail represents the deadly power of the tank force.
The Distinctive Unit Insignia is worn by all Soldiers (except General Officers) in units that have been authorized to be issued the device. It is worn centered on the shoulder loops of the Army Green Service Uniform (AGSU) and the blue Army Service Uniform (ASU, Enlisted only) with the base of the insignia toward the outside shoulder seam. DUIs are not worn on the Dress variations of either uniform, however.
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The 37th Armor Regiment was originally constituted in the Regular Army as the 7th Armored Regiment on 13 January 1941 and assigned to the 4th Armored Division and activated 15 April 1941. It was redesignated a month later as the 37th Armored Regiment on 8 May 1941, and then in September 1943 the Regiment was broken up and its elements reorganized and redesignated; it would not be reformed until the 37th and 706th Tank Battalions were consolidated, reorganized, a “Courage Conquers” is the motto of the 37th Armornd redesignated 1 April 1957 as the 37th Armor (see CARS above). It was withdrawn from CARS on February 1983 and reorganized under the United States Army Regimental System. As of 2023, its only active unit is the 1st Battalion, assigned to the 2nd Brigade Combat Team, 1st Armored Division at Fort Bliss, Texas.
During World War II, the units in the 37th Armor’s lineage took part in eight World War II campaigns, earning a Presidential Unit Citation for their actions during the Battle of the Bulge (the unofficial Regimental nickname is “First To Bastogne”), two French Croix de Guerre with Palm, and a French World War II Fourragere. Other campaigns the Regiment fought in include two during the Korean War and three during the Southwest Asia conflict (i.e., First Gulf War), earning a Valorous Unit Award for its service in Iraq and Kuwait in 1991. During Operation Iraqi Freedom, the Regiment has honored with a Presidential Unit Citation (March – June 2004) and a Navy Unit Commendation. And its noteworthy peacetime service achievements have been recognized with two Army Superior Unit Awards, one for 1994 -1995 and another for May 2014 to May 2016.