The 190th Transportation Battalion Distinctive Unit Insignia (AKA "unit crest") was originally approved for the 538th Transportation Battalion on 28 May 1970. Rescinded on 22 April 1977, the insignia was reinstated on 13 November 2006 and redesignated for the 190th Transportation Battalion. An equilateral triangle with gold stars in each corner is taken from the Seal of the President of the Philippines as a reference to World War II service which led to the Battalion being awarded the Philippine Presidential Unit Citation. Additionally, the three stars commemorate three campaigns in which the Battalion’s predecessors fought: One in France during World War I and two in World War II in the Solomon Islands and Luzon.
A covered wagon illustrates the Battalion’s transport mission while simultaneously alluding to the unit’s home station of South Bend, Indiana, the state known as the “Crossroads of America.” Originally designated as the South Bend Rifle Company, the Battalion was organized in 1872 when South Bend was manufacturing the wagons that became synonymous with development of the United States. The blue arced scroll mimics the curve of the St. Joseph River that inspired the name “South Bend,” while the brick red and gold found throughout the insignia are the official colors of the Transportation Corps. “We Deliver” is the Battalion motto.
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Also known as a unit crest or DUI, the Distinctive Unit Insignia is worn by all Soldiers (except General Officers) in units that have been authorized to be issued the device. It is worn centered on the shoulder loops of the Army Green Service Uniform (AGSU) and the blue Army Service Uniform (ASU, Enlisted only) with the base of the insignia toward the outside shoulder seam. DUIs are not worn on the Dress variations of either uniform, however.
Full guidance on wear of the DUI is found in DA Pamphlet 670-1,
Section 21-22, "Distinctive unit insignia."